Yesterday, the Guardian ran a very interesting article on “The rise and rise of convenience food” – sparked by the recent announcement by Heinz that they are developing an “instant baked beans on toast” ready-meal.
Now, I’m not completely anti-convenience food. I believe it has its place – particularly those things which are harder and time consuming to make from scratch for yourself – puff pastry, gravy, the odd chinese or indian ready meal as a treat for those days we really fancy a takeaway but budget doesn’t allow. I do find many ready meals over salty and tasteless, but don’t think they necessarily mean the collapse of our society as we know it.
All that said, isn’t there something fundamentally wrong if people either don’t have the time to heat some baked beans and bung some bread in the toaster, or don’t have the culinary ability to do so? Not only that but I’m guessing there’ll be a pretty steep price hike for the added “convenience” once launched.
So anyone willing to confess they don’t know how to make baked beans on toast?
6 responses so far ↓
1 sylvia // 20th May 2006 at 8:31 pm
LOL, that’s terrible!
Somewhat tangential, but:
The other day on a message board, someone asked the question “Do you like your bread toasted on one side or both sides?”
Was funny how many people responded with “how do you only toast bread on one side?!” … clearly never even thought of using a grill instead of a toaster. :)
2 Melanie // 22nd May 2006 at 1:38 am
Hey!
Thanks for dropping by and leaving birthday wishes. Come back again anytime. ;)
3 Jenny // 22nd May 2006 at 9:19 am
Even I can cook beans on toast, I can’t believe how lazy the food companies think people can be !!!
4 Miss L // 22nd May 2006 at 3:11 pm
It’s even easier if you like cold baked beans like my daughter does!!
5 paula // 22nd May 2006 at 9:53 pm
I don’t know though, I knew a guy (not the one I married thankfully) who burnt a boiled egg. Let me tell you the stink of an egg left boiling for 45 minutes, at which point it explodes, is something to never sniff!
6 Blue Witch // 31st May 2006 at 4:24 pm
The end of civilisation cometh…
And *I* thought shop-bought ready-mashed potato was the lowest one could get.
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